Web Marketing

Build the brand

The web is just another way of communicating with your customers, so make sure you integrate your web activity into the overall Marketing mix of the company.

Off Line activity

Heavily promote your WWW on all printed media; invoices, advertisements, company vehicles, brochures, letters and business cards.

Online Marketing activity

Internet consumers use the following methods to find sites, if they do not already know your web site address.
Search engines e.g. Google 81%
Link from another site 59%
Viral marketing 56%
TV 48%
Guessed URL 41%
Online advertising 20%
Radio 19%
Direct mail 10%


Therefore, any activity must include submission of your site to the major search engines and directories.
One of the most popular, Google (www.google.co.uk) now has an index containing more than 1.5 billion web pages that have been actually visited by Google, as well as an additional half-billion pages that it knows about through links.

Other activities that you should consider to increase the visitors to your site:

  • Email promotion
  • Links to your site
  • Banner exchanges
  • Collect information on all visitors to your site.
  • Partner with other companies reaching your market
  • Referrals from satisfied customers.
  • Viral (world of mouth) Marketing
  • Create free publicity from 'newsworthy stories'.

Contact us to arrange a free, no obligation appointment with one of our specialist business advisers