Marketing

What is it?


" Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably"

Definition of The Chartered Institute of Marketing

It's about using real life techniques to meet the demands and expectations of your customers by methods and actions that are profitable to your company.

An easy way to understand the broad scope of Marketing is to consider the 7 'P's of the Marketing mix:
People Personal, cultural and social influences
Planning Formulating your strategic plan
Positioning Product attributes and selling points
Products (or service)

Product development and management
Price What will the customers pay?
Place Effective routes to market
Promotion Communicating with your customers

Marketing orientated firms produces goods and services that customers want to buy rather than what the company wants to make.
Emphasis is put on the customer buying rather than the firm selling the goods.

Customer Relationships

Servicing existing customers and winning new ones should be one the most crucial things you do with your business.

"It costs six times more to get a new customer than it does to keep an existing one".

Office of consumer affairs (USA)

How can we help?

By utilising our free Marketing support and advice we can help you:

  • Audit your current activities
  • Prepare practical market research
  • Plan best use of limited advertising budgets
  • Produce an action plan for marketing your company

Contact us to arrange a free, no obligation appointment with one of our specialist business advisers.